Posts by Trevor Alexander

It is no secret that the real world in which the designer functions is not the world of art, but the world of buying and selling. ~Paul Rand In the previous chapter, I did my best to describe just how wonderful design can be. However, a critically important factor to remember is that design is…

Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. ~Paul Rand Design is amazing. Can you imagine being paid for your creativity? To a designer, it’s exciting to be brought interesting challenges by clients, then being asked to come up with solutions. It’s also flattering to…

My career goal was to become an animator or illustrator, but in the early days of college I didn’t have the talent or drive to pull it off. I was accepted into art college at the age of seventeen but failed to get into any other artistic courses after my initial one. It was a…

What to Expect This book is for people who want to improve their careers in digital design, are struggling to break into the industry, or want to solidify a meaningful career. This is for UI designers, UX designers, website designers, application designers, and anyone looking to produce amazing visual interactive work in the digital space.…