You should do everything in your power to avoid uttering “No, I’m a designer…I don’t do that”.
This isn’t to say that you are a mindless yes person who does anyone’s bidding. However, there are incredible benefits to your value in being a flexible and resourceful contributor to your team.
Let’s say the client really needs something that is slightly out of your wheelhouse, perhaps a video animation. You’re not an animator or video editor, thus a natural response may be simply “no”.
But why not step up and try? Why not stretch yourself to be useful and help the team.
As a designer, think about how some of your main strengths set you up to take on many tasks:
Could you not learn a little code to contribute? Could you not learn some video editing? Could you not research physical mediums and how to best apply them? Could you not be the hero and valued team member who put in the work to figure out how to solve the problem?
To consistently narrow your work output is to continually specialize in one area that may not be required.
Learning itself is a skill, and if you allow yourself the flexibility to gain experience outside your own expertise, you’ll find it easier to pick up new skills in future.
Another point for consideration that perhaps hits closer to home. In my working with designers I often hear of their ambition to move up in rank. They want to manage a team, be client facing, or manage a department.
Think how absolutely different management is to designing. How similar is crafting a web page to directing a team of 6? How similar is crafting a style guide to preparing a quarterly statement for upper management?
Who is better suited to the challenge of these higher roles? The designer who narrowly defined their task list to design only? Or the designer who was willing to expand themselves, face down challenges, grow, and learn new disciplines to help the team.
Be flexible, be resourceful. Stretch yourself, and thereby expand your opportunities.
What I’m not saying:
What I am saying:
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