Categories: ArticlesChapters

Introduction

What to Expect

This book is for people who want to improve their careers in digital design, are struggling to break into the industry, or want to solidify a meaningful career.

This is for UI designers, UX designers, website designers, application designers, and anyone looking to produce amazing visual interactive work in the digital space.

But rather than discuss how to network with more designers or rebuild your portfolio yet again, I will help you focus on some approaches that are not as prevalent in the industry, such as: Design is not as important as code. Your process cannot save ugly output. Developers can get you more work than other designers. Stay late with developers and make their lives easy. Use design to fight through ambiguity. Don’t let details get in the way of the big picture.

There is an amazing amount of design work available, and this book hopes to provide some different ways to navigate the industry and keep yourself in high demand by providing incredible value while building an unbreakable reputation.

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Trevor Alexander

Trevor Alexander has been an active designer in the tech industry for over sixteen years. During that time he has been a part of three successfully sold start-ups and has had responsibilities ranging from solitary designer, to design lead, to VP of Product. Trevor has had the pleasure of working with, hiring, and managing many designers during the course of his career.

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